Minorstep

Creative direction and more for Minorstep, an image-making studio founded and led by George Kroustallis, a London-based director, photographer and visual artist.

In a digital landscape saturated with complexity, Minorstep emerged with a clear vision: to showcase creative work through elegant simplicity. As a creative studio specializing in thoughtful design solutions, Minorstep needed a digital presence that embodied their philosophy—where every element serves a purpose, and restraint becomes the ultimate sophistication. The result is an experience that embodies Minorstep's creative philosophy: purposeful, refined, and unmistakably confident. A platform that doesn't compete for attention with the work it showcases, but elevates it through thoughtful presentation.